FMCG

In today's fast-paced market, evolving consumer demands, limited disposable income, rapid technological advancements and the explosive growth of online shopping have elevated and transformed the retail landscape. To stay relevant and grow, retailers must be agile in their service offerings, shifting focus from protecting existing assets to evolving into what the future demands.

The new retail landscape
Consumers are increasingly embracing online shopping, reducing the necessity for expansive retail spaces. Instead, the trend is moving towards central distribution warehouses to meet the rising demand for online orders. Modern retailers face a new breed of savvy, tech-connected customers who are more engaged than ever and expect immediate responses and seamless experiences across all touchpoints.

Digital engagement and social media
Social media platforms like Twitter, Facebook and Instagram have become essential tools for consumers, enabling them to interact with brands and share experiences related to news, politics, shopping, travel and more. This digital engagement necessitates a responsive and adaptable approach from retailers.

Challenges and disruptive trends
Retail and consumer product companies seek stability and predictability, but dynamic market conditions create unexpected headwinds. Unforeseen supply chain delays, economic turbulence and rapid demand pattern changes are just a few of the disruptive trends reshaping the retail landscape. Effectively navigating these industry-wide issues requires insight, innovation and intent.

BDO’s expertise and support
At BDO, our consumer markets professionals understand the unique dynamics and challenges faced by both small businesses and large consumer goods companies. Leveraging our global BDO network, we provide comprehensive support and advisory services to clients as they expand within Africa and internationally.

We arm retail and consumer product companies with data-driven insights, honest perspectives and innovative thinking to help future-proof their business. Our hands-on industry experience is dedicated to helping retailers meet the challenges of today and tomorrow.

Comprehensive services for sustainable growth
Offering a comprehensive suite of audit, assurance, advisory, technology and tax services, BDO provides both strategic direction and execution to enable retailers to adapt, pivot and sustain growth. From liquidity issues to evolving customer preferences to the shift to sustainability, we can help.